“Wine tourism is an increasingly important source of revenue.” — Javier Arizcuren for The Sunday Post.
Last week we had a very interesting conversation with The Sunday Post about the changes currently shaping viticulture and the role our wine tourism project plays in this new context. The article explores how the sector is evolving and how, from our winery, we see wine tourism as a way to bring people closer to the vineyard, the landscape, and our way of working, offering a deeper understanding of what lies behind each bottle.
Another central theme of the interview was the shift in consumption habits and the growing interest in white wine. At our urban winery in the center of Logroño, Javier Arizcuren explains that he is also moving the project towards whites, while acknowledging that this is a long-term decision: “Planting is something I’m doing, but I need 10 to 15 years to have quality grapes and to be able to make a white wine” he says. “So it is not easy in the short term to change the mix of what I have to what I would like to have.” His words clearly reflect one of today’s key challenges: adapting to changes in consumption requires planning, patience, and a long-term vision.
We invite you to read the full article in The Sunday Post to explore these reflections in more depth and learn more about the interview.
Thank you, James Sturcke and Katie Gatens, for visiting us and taking the time to tell our story.